Allstate Sugar Bowl to sponsor six amateur athletic events in March

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Bowl’s Community Impact Continues with More of its 60-Plus Annual Events

NEW ORLEANS – The Allstate Sugar Bowl will sponsor six amateur athletic events in March – three Louisiana High School Athletic Association (LHSAA) Championships, the Allstate Sugar Bowl Track & Field Classic and a pair of Crescent City Classic events, including the organization’s marquee 10-kilometer road race. The Bowl hosts and sponsors over 60 events on an annual basis, supporting nearly 100,000 young athletes in the state. Through all of the Sugar Bowl’s activities, it has injected over $2.5 billion into the local and regional economies in the past decade.

The Allstate Sugar Bowl LHSAA Girls’ Basketball Championships tipped off on February 26 and will continue through Saturday, March 3 in Alexandria, La. Immediately following that are the Allstate Sugar Bowl LHSAA Boys’ Basketball Championships (March 5-10) in Lake Charles.

On Sunday, March 11, runners have the opportunity to compete along the two-mile Metairie Road route of the St. Patrick’s Day Parade with the fifth annual Allstate Sugar Bowl St. Patrick’s Day Classic. On March 15-16, the LHSAA returns to Alexandria for its powerlifting state championships for boys and girls.

The Allstate Sugar Bowl Track & Field Classic will be held March 23-24 at Tad Gormley Stadium. Recognized as one of the top high school track and field invitationals in the Southeast, the Allstate Sugar Bowl has sponsored the event since 1996.

The month of March closes on Saturday, March 31, with the 40th Anniversary of the Allstate Sugar Bowl Crescent City Classic 10K. The Classic, which is expected to once again feature nearly 25,000 participants, is a true New Orleans tradition. The 10-kilometer course (6.2 miles) begins in Downtown New Orleans in front of the Mercedes-Benz Superdome, runs participants through the French Quarter, and then all the way up beautiful Esplanade Avenue to New Orleans City Park. The event also includes a two-day Health & Fitness Expo at the Hyatt New Orleans – the Expo is free and open to the public.

The Allstate Sugar Bowl will also be involved with a unique educational experience for elementary and middle school students from across the New Orleans metro area. The Bowl is partnering the with Sun Belt Conference to host a series of educational field trips in conjunction with the Sun Belt Men’s and Women’s Basketball Tournaments from March 6-9 at Lakefront Arena. With guidance from Science of Sport, a non-profit dedicated to developing curriculum promoting Science, Technology, Engineering and Mathematics (STEM), participants will learn about basketball positions, the geometry of the court, the physics behind shooting, as well as understanding how nutrition and hydration impact performance. After the educational sessions are completed, students can take in a game of the Sun Belt Basketball Tournament – with games scheduled to start at 11:30 a.m. each day.

The Allstate Sugar Bowl has established itself as one of the premier college football bowl games, having hosted 28 national champions, 93 Hall of Fame players, 49 Hall of Fame coaches and 18 Heisman Trophy winners in its 84-year history. The 85th Allstate Sugar Bowl Football Classic, featuring top teams from the Big 12 and the SEC, will be played on January 1, 2019. In addition to football, the Sugar Bowl Committee annually invests over $1.6 million into the community through the hosting and sponsorship of sporting events, awards and clinics. Through these efforts, the organization supports and honors nearly 100,000 student-athletes each year, while injecting over $2.5 billion into the local economy in the last decade. For more information, visit

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