Zion Williamson signs major shoe deal with Nike’s Jordan Brand

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Zion Williamson

The bidding war between the world’s largest basketball shoe apparel companies has come to a close, and Zion Williamson has sided with the brand designed for the NBA superstar who truly put the basketball shoe market on the map.

The Pelicans rookie announced Tuesday he has signed an apparel deal with the Jordan Brand, whose parent company is Nike. The terms of the deal were not immediately available.

“I feel incredibly blessed to be a part of the Jordan Brand family,” Williamson said in a press release. “Since I was a kid, I dreamed of making it to the league and having the type of impact on the game Michael Jordan had and continues to have today. He was one of those special athletes I looked up to, and I really can’t express how happy and excited I am for this journey.”

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