Sun Belt Coference unveils new brand identity

NEW ORLEANS – The Sun Belt Conference unveiled today its new logo identity with a revamped brand structure for all marks and revised color scheme. Click here to view our electronic logo launch. For more details on the logo, click here for the Sun Belt Conference branding guidebook.

Developed by the Brian Gundell Graphic Design Co., the new branding identity comes after a seven-month process to create a strong, cohesive set of marks to modernize the look while staying true to the conference’s mission.

“It was important for the Sun Belt to showcase a visual identity that looks and feels like a step toward the future while building on the foundation of the conference that we are so proud of,” said Sun Belt Commissioner Keith Gill. “We’re excited to unveil this new look that elevates the profile of the conference and embodies the spirit of our direction moving forward.”

The new branding is based on a combination of the conference name connected to a sunrise graphic displayed with the words “Sun Belt” and “SBC,” which creates primary, secondary and tertiary applications. A refreshed color scheme of navy and gold gives the marks a bolder presence and the custom typeface (Sun Belt Display) combined with the Quadon font family give the overall look an exclusive feel for the conference.

“We wanted to create a brand family that has applications that allowed us to adjust to best possible uses in the given situation,” added Gill. “Our primary logo will be the monogram version that says SBC that will live on our fields, courts and patches. Our secondary logo and wordmarks clearly define us as the Sun Belt Conference.”

In addition, these designs provide school-specific uses of the Sun Belt marks for the league’s 12 full-time and two associate member institutions.

About Brian Gundell Graphic Design Co., LLC
Brian Gundell Graphic Design Co., LLC is a creative agency specializing in branding and identity development, print and custom type design, uniform design and development, retail space design, production art and web, digital and broadcast graphics.

About the Sun Belt Conference
With each passing season, the Sun Belt Conference continues to challenge itself, and its competitors, in all aspects of intercollegiate athletics. Not content with being simply the youngest football conference in the Football Bowl Subdivision, the conference has shown that it can rise every season.

Appalachian State, Arkansas State, Coastal Carolina, Georgia Southern, Georgia State, Louisiana, ULM, South Alabama, Texas State and Troy give the league 10 football members. Little Rock and UTA compete as Sun Belt members in sports other than football.