Louisiana, The Brandr Group Announce NIL Jersey Program with Absolutely! Embroidery & More
The deal will allow Ragin’ Cajuns student-athletes to profit from customized jerseys
LAFAYETTE, La. – Louisiana Athletics, in conjunction with The Brandr Group (TBG), announced a new licensing agreement Thursday that will allow fans to purchase customized jerseys of Ragin’ Cajuns student-athletes.
Replica football, men’s and women’s basketball, baseball, and softball jerseys for all student-athletes who have opted into the general licensing agreement with TBG can be pre-ordered through Absolutely! Embroidery & More, a locally-owned company and official licensee of the University. Pre-orders can be made online at www.ragincajuns.com/jerseys.
In addition, fans can purchase their own personalized jerseys for the above listed sports from Absolutely.
NIL merchandise offerings for other sports will launch at a later date as Louisiana Athletics looks to expand its NIL integration opportunities.
The partnership with TBG allows for the collective use of student-athletes’ NIL in licensing and marketing programs, co-branded with University’s logos and marks that are approved by the University’s trademark licensing department in conjunction with CLC, Louisiana’s trademark licensing agent. Student-athletes will have the option to voluntarily join TBG’s program that will facilitate group licensing opportunities on behalf of the student-athletes with no limit to the athlete’s individual NIL rights.
TBG, a brand management, marketing and licensing agency, will manage and administer the program as well as develop licensing opportunities on behalf of the student-athletes. With decades of collective management experience for some of the world’s largest brands, TBG also manages the group rights program for the NFL, NBA and MLB players’ associations in the college space.
Follow the Ragin’ Cajuns on Twitter, Facebook, and Instagram (@RaginCajuns) to stay up-to-date on all that is happening with Louisiana Athletics.
About The Brandr Group
The Brandr Group (TBG) is a brand management, marketing and licensing agency powered by a team with decades of collective management experience for some of the world’s largest brands. TBG has emerged as the leading agency in group licensing programs, with rights to over 50 college athletic programs and their student athletes in the Name, Image and Likeness category including the biggest brands in college athletics. TBG partners with prominent brands, colleges, sponsors, corporate trademarks, athletes and events to cultivate, diversify and monetize intellectual property through professional brand management and licensing endeavors. For more information, please visit tbgusa.com.
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