adidas launches NIL network open to LA Tech Student-Athletes

RUSTON – As a way of illustrating the importance of sport equality and celebrate Title IX’s 50th anniversary, Adidas unveiled a new NIL network that will be open to eligible Louisiana Tech student-athletes giving them opportunity to become paid brand ambassadors of the sports brand.

Beginning in December 2022, the program will be open to Bulldogs and Lady Techsters as well as supporting other student-athletes at DI partner schools nationwide with the ability to reach over 50,000 student-athletes across 23 sports.

“At adidas, we are committed to creating change through sport and recognize the important role student-athletes play in shaping the future,” said Rupert Campbell, president of adidas North America. “Our groundbreaking NIL program advances our commitments toward building inclusivity in sport and inspires athletes to realize a more equitable world. I can’t wait to see it come to life.”

· adidas will become the first major sports brand to enact a wide-sweeping, equitable and inclusive Name, Image, Likeness (NIL) network

· Marked by the 50th anniversary of Title IX, the NIL program is rooted in the brand’s commitment to creating a more equitable future in sport

· adidas’ longstanding partners and pioneers in sport, Candace Parker and Billie Jean King, support the brand in the ongoing effort to push the game forward